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So why then, do we now tend to say “In the age of social media” instead of “In the age of social networking”?

People did predict that the future would be interconnected, but nobody– not even the founders– looked at Twitter in 2006 and went “Yup, this is it.” The infrastructure had to be built before alternate uses could be visualized. A few blogposts ago, we set out to define social media.

At the time we choose not to explicitly talk about social networks or social networking sites in particular, because it felt like unnecessary complication.

The simplistic definition that we like is that social media is communications publishing.

Within this framework, it’s clear that social networks were about communications.

They set out to be an effective way of communicating. The ability to publish information isn’t a core function of a social network, but it’s absolutely fundamental to social media.

Comments Friendster online dating

  • Love in the Time of No Time - The New York Times
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    Nov 23, 2003. A recent entrant, Friendster, conceived of as a site for dating and meeting new people through mutual friends, has become a raging fad among the younger set and now claims more than three million members. The societal reasons for this fury of activity are so profound that it's almost surprising that online.…

  • Social Network Sites Definition, History, and Scholarship - boyd.
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    Oct 20, 2007. Friendster launched in 2002 as a social complement to Ryze. It was designed to compete with Match.com, a profitable online dating site Cohen, 2003. While most dating sites focused on introducing people to strangers with similar interests, Friendster was designed to help friends-of-friends meet, based on.…

  • How to Kill a Great Idea - Jonathan Abrams - Friendster - Socializr.
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    Jun 1, 2007. Jonathan Abrams--founder of Friendster, the first online social network, and a pioneer of one of today's hottest trends on the Web--tries his best not to think about. Now part of IAC, the site was booking $76 million a year in revenue--roughly one-quarter of the $300 million online dating industry in 2002.…

  • Friendster Founder Tells His Side of the Story, 10 Years After.
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    Feb 3, 2014. "Right now, running Nuzzel, I read a lot of online news," he says. "I see stuff everyday that isn't true." This extends to stories written over the years about the reasons for Friendster's launch and eventual decline. "There was the idea that I started Friendster to meet girls, to get dates, which was never true," he.…