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So why then, do we now tend to say “In the age of social media” instead of “In the age of social networking”?
People did predict that the future would be interconnected, but nobody– not even the founders– looked at Twitter in 2006 and went “Yup, this is it.” The infrastructure had to be built before alternate uses could be visualized. A few blogposts ago, we set out to define social media.
At the time we choose not to explicitly talk about social networks or social networking sites in particular, because it felt like unnecessary complication.
The simplistic definition that we like is that social media is communications publishing.
Within this framework, it’s clear that social networks were about communications.
They set out to be an effective way of communicating. The ability to publish information isn’t a core function of a social network, but it’s absolutely fundamental to social media.